DTC Advertising Analytics Strategy with Ian Garlic and Brian Eberman
Brian and Ian discuss how customer centric advertising analytics can improve DTC profitability and identify customers that drive value.
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6 Ecommerce Trends to Look Out For in 2023
In this blog post, we explore the key ecommerce trends that businesses should be aware of as we enter the new year. From building brand loyalty to leveraging first party data, these trends will have a significant impact on the ecommerce industry in 2023. We’ll delve into each trend in detail, providing insight on how […]
Podcast: Brian Eberman Joins Host Aaron Pearson On “The Optimized Store Owner” Podcast
Zeenk’s podcast tour on customer centricity and CLV prediction continues! This time Brian Eberman joins “The Optimized Store Owner” podcast.
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Podcast: Brian Eberman Joins Gen Furukawa To Discuss How To Predict Customer Value And Use This Data To Optimize Your Marketing Campaigns
Zeenk’s Brian Eberman chats with Gen Furukawa on “Cart Overflow” about predicting LTV and optimizing your marketing campaigns against your best customers.
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“What Exactly Is Customer Centric Analytics?”
Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.