Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.
DTC Advertising Analytics Strategy with Ian Garlic and Brian Eberman
Next stop on Brian Eberman’s podcast tour, Brian joins Ian Garlic on “The Garlic Marketing Show” to discuss impactful direct to consumer (DTC) advertising analytics and the importance of customer centric analytics in your growth strategy.
Listen to the full episode here.
Included In This Discussion:
- How to think about and segment your customer base and engaged clients.
- How to determine which clients really drive your business and its growth.
- How to construct a marketing strategy for each client segment.
This interview is another part of our series on driving profitability for DTC businesses using customer centric analytics. Our other content: