DTC Advertising Analytics Strategy with Ian Garlic and Brian Eberman
Brian and Ian discuss how customer centric advertising analytics can improve DTC profitability and identify customers that drive value.
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6 Ecommerce Trends to Look Out For in 2023
In this blog post, we explore the key ecommerce trends that businesses should be aware of as we enter the new year. From building brand loyalty to leveraging first party data, these trends will have a significant impact on the ecommerce industry in 2023. We’ll delve into each trend in detail, providing insight on how […]
Brian Eberman Joins Elias Crum on The Marketing Technology Podcast
Brian Eberman talks about the importance of an omni-channel approach on the “Marketing Technology Podcast”
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Optimize Against Customer Value Instead of CPA
Optimizing your campaigns against customer value instead of a CPA is the best way to grow your profits. Read how.
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Podcast: Brian Eberman Discusses Modern Day Data Analytics For E-commerce With Jon Tromans
Podcast: Brian Eberman Discusses iOS’s tracking Impact And Modern Day Analytics For E-commerce
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“What Exactly Is Customer Centric Analytics?”
Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.
DTCs Shelve Lofty Aspirations To Focus On Profits
Inflation Tempers DTCs’ Lofty Goals And Renews Focus on Profits
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Why DTCs Are Getting Physical
DTCs are seizing a unique opportunity to enter physical retail and are seeing a number of benefit to this strategy.
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