Brian and Ian discuss how customer centric advertising analytics can improve DTC profitability and identify customers that drive value.
In this blog post, we explore the key ecommerce trends that businesses should be aware of as we enter the new year. From building brand loyalty to leveraging first party data, these trends will have a significant impact on the ecommerce industry in 2023. We’ll delve into each trend in detail, providing insight on how […]
Brian Eberman talks about the importance of an omni-channel approach on the “Marketing Technology Podcast”
Optimizing your campaigns against customer value instead of a CPA is the best way to grow your profits. Read how.
Podcast: Brian Eberman Discusses iOS’s tracking Impact And Modern Day Analytics For E-commerce
Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.
Inflation Tempers DTCs’ Lofty Goals And Renews Focus on Profits
DTCs are seizing a unique opportunity to enter physical retail and are seeing a number of benefit to this strategy.