Podcast: Brian Eberman Discusses iOS’s tracking Impact And Modern Day Analytics For E-commerce
DTCs Turn To TikTok For New Customers
What if DTCs could predict today which of their customers will have the highest value in 12 months? What if they could identify the customers that they could potentially lose money on? What if they could avoid acquiring the latter all together? We believe that the evolution of data analytics will feature 3 key attributes: […]
Excerpt from Brian Eberman’s interview with M.R. Rangaswami discussing 3 ways data analytics for DTCs will need to evolve.
Cookie based ad targeting and tracking is out its way out. Here are ways DTCs are preparing for the Cookieless future.
Modern Retail discusses the hottest startup category e-commerce: Attribution. But do DTCs think these solutions work or are just a convenient bandaid?