What’s the difference between known and hidden pain in marketing and why is it important? This article discusses the common advertising metrics used by agencies and the need to focus on customer-centric strategies. It also addresses the issue of data silos between the agency and customer, leading to persistent hidden pain. Zeenk offers a solution […]
Brian and Ian discuss how customer centric advertising analytics can improve DTC profitability and identify customers that drive value.
In this blog post, we explore the key ecommerce trends that businesses should be aware of as we enter the new year. From building brand loyalty to leveraging first party data, these trends will have a significant impact on the ecommerce industry in 2023. We’ll delve into each trend in detail, providing insight on how […]
Brian Eberman talks about the importance of an omni-channel approach on the “Marketing Technology Podcast”
Zeenk “Halo” study shows DTC ads directly impact branded Amazon search and product sales.
New Zeenk ‘n Zag comic on predicting customer lifetime value
Optimizing your campaigns against customer value instead of a CPA is the best way to grow your profits. Read how.
Next on his podcast tour Brian Eberman stops in to join “Subscriptions: Scaled” show with host, Nick Fredrick
Zeenk’s podcast tour on customer centricity and CLV prediction continues! This time Brian Eberman joins “The Optimized Store Owner” podcast.