DTC Ads Influence Amazon Search and Sales: Zeenk’s “Halo Study” reveals causal relationship between channels
Zeenk “Halo” study shows DTC ads directly impact branded Amazon search and product sales.
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Zeenk “Halo” study shows DTC ads directly impact branded Amazon search and product sales.
Inflation Tempers DTCs’ Lofty Goals And Renews Focus on Profits
Modern Retail discusses the hottest startup category e-commerce: Attribution. But do DTCs think these solutions work or are just a convenient bandaid?