Podcast: Brian Eberman Discusses Modern Day Data Analytics For E-commerce With Jon Tromans
Podcast: Brian Eberman Discusses iOS’s tracking Impact And Modern Day Analytics For E-commerce
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Predicting If Your Customers Will Make You Money, Or Lose Your Money
What if DTCs could predict today which of their customers will have the highest value in 12 months? What if they could identify the customers that they could potentially lose money on? What if they could avoid acquiring the latter all together? We believe that the evolution of data analytics will feature 3 key attributes: […]
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3 Ways Data Analytics For DTCs Will Evolve
Excerpt from Brian Eberman’s interview with M.R. Rangaswami discussing 3 ways data analytics for DTCs will need to evolve.
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Time for DTCs to Get Serious About CLV
Customer Lifetime Value measurement needs an upgrade. Brian Eberman describes how “per customer” CLV forecasting will help DTCs drive profitability.
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DTCs: Effective Alternatives To 3rd Party Cookies
Cookie based ad targeting and tracking is out its way out. Here are ways DTCs are preparing for the Cookieless future.
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What Experts Say Are the Top Challenges DTC Companies Face Today
DTCs are facing a number of new market headwinds. Read what the experts say are the top challenges DTCs face in today’s environment.
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Why DTCs Are Getting Physical
DTCs are seizing a unique opportunity to enter physical retail and are seeing a number of benefit to this strategy.
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DTC and E-Commerce Brands Are Shifting Focus Towards Profitability
Seeing economic uncertainty, DTCs are shifting their strategy from growth mode to profitability. This requires a shift in their measurement strategy.
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