DTC Advertising Analytics Strategy with Ian Garlic and Brian Eberman
Brian and Ian discuss how customer centric advertising analytics can improve DTC profitability and identify customers that drive value.
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Brian Eberman Joins Elias Crum on The Marketing Technology Podcast
Brian Eberman talks about the importance of an omni-channel approach on the “Marketing Technology Podcast”
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Optimize Against Customer Value Instead of CPA
Optimizing your campaigns against customer value instead of a CPA is the best way to grow your profits. Read how.
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Podcast: Brian Eberman Joins Host Aaron Pearson On “The Optimized Store Owner” Podcast
Zeenk’s podcast tour on customer centricity and CLV prediction continues! This time Brian Eberman joins “The Optimized Store Owner” podcast.
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Podcast: Brian Eberman Joins Gen Furukawa To Discuss How To Predict Customer Value And Use This Data To Optimize Your Marketing Campaigns
Zeenk’s Brian Eberman chats with Gen Furukawa on “Cart Overflow” about predicting LTV and optimizing your marketing campaigns against your best customers.
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Podcast: Brian Eberman Discusses Modern Day Data Analytics For E-commerce With Jon Tromans
Podcast: Brian Eberman Discusses iOS’s tracking Impact And Modern Day Analytics For E-commerce
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Predicting If Your Customers Will Make You Money, Or Lose Your Money
What if DTCs could predict today which of their customers will have the highest value in 12 months? What if they could identify the customers that they could potentially lose money on? What if they could avoid acquiring the latter all together? We believe that the evolution of data analytics will feature 3 key attributes: […]
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3 Ways Data Analytics For DTCs Will Evolve
Excerpt from Brian Eberman’s interview with M.R. Rangaswami discussing 3 ways data analytics for DTCs will need to evolve.
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Time for DTCs to Get Serious About CLV
Customer Lifetime Value measurement needs an upgrade. Brian Eberman describes how “per customer” CLV forecasting will help DTCs drive profitability.
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