Home » Opinions

Predicting If Your Customers Will Make You Money, Or Lose Your Money

What if DTCs could predict today which of their customers will have the highest value in 12 months? What if they could identify the customers that they could potentially lose money on? What if they could avoid acquiring the latter all together? We believe that the evolution of data analytics will feature 3 key attributes: […]

Opinions

Time for DTCs to Get Serious About CLV

Customer Lifetime Value measurement needs an upgrade. Brian Eberman describes how “per customer” CLV forecasting will help DTCs drive profitability.

Opinions

Why DTCs Are Getting Physical

DTCs are seizing a unique opportunity to enter physical retail and are seeing a number of benefit to this strategy.

Opinions