What’s the difference between known and hidden pain in marketing and why is it important? This article discusses the common advertising metrics used by agencies and the need to focus on customer-centric strategies. It also addresses the issue of data silos between the agency and customer, leading to persistent hidden pain. Zeenk offers a solution […]
February 13, 2023 in Blog posts
Brian and Ian discuss how customer centric advertising analytics can improve DTC profitability and identify customers that drive value.
January 10, 2023 in Blog posts
Zeenk’s podcast tour on customer centricity and CLV prediction continues! This time Brian Eberman joins “The Optimized Store Owner” podcast.
October 4, 2022 in Blog posts
Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.
September 22, 2022 in Blog posts