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CEO Brian Eberman Tackles 3 Questions From Sandhill.com

Zeenk’s CEO, Brian Eberman, is featured in Sandhill.com. In the piece, Brian discusses the recent headwinds DTCs and e-commerce brands are facing in today’s marketplace and how these companies are leveraging data analytics to execute near term and long term strategies to overcome and prosper.

“…there is definitely a renewed focus on customer lifetime value (CLV) among DTCs. They are looking to leverage analytics and data science to more accurately compute their customers’ CLV based on behavior and other data attributes.”

Brian Eberman, CEO Zeenk, in Sandhill.com Aug 17, 2022