Gather Data

Customer Centric Analytics

We have deep data science experience in attribution, incrementality, and customer modeling for measurement and prediction. We use proprietary data models to forecast CLV, contribution profit, and churn probability for customers, products, and channels in various business models, including product purchase, subscriptions, mixed subscriptions and purchases, and lead businesses. All modeling begins with First Party Tracking.

First Party Tracking – App and Web

First party data is crucial for modeling attribution, customer cost, customer value, and other individual customer metrics. Zeenk offers a web pixel for web application tracking, including both server-side and single-page applications. The Zeenk pixel also has an API for mobile device activation and tracking. This tracking allows for identifying the most valuable customers through advertising and cost analysis.

Attribution

Attribution of revenue to marketing events is challenging especially for companies that have long decision periods or where revenue comes far past a lead. Zeenk offers a range of standard attribution models that can be configured to match your business.

Identify Best Customers

CLV : CAC

Which customers are on track to make you money, and which ones will lose you money? Leveraging the proprietary calculation of the cost to acquire every one of your customers (CAC), our report shows the distribution of your customers’ ratio of CLV:CAC so you can identify who is profitable, who is not, and who is at “breakeven.” Roll up to the channel level or drill down to the customer-level and get key insights that you can leverage in your marketing campaigns to drive profitability. Learn how to Optimize Against Customer Value Instead of CPA.

Manage to Lifetime Value

Companies with a delay between registration and checkout can have a wide variation in customer lifetime value. Use Zeenk to get estimates of customer lifetime value (CLV) post registration but before conversion. Use this knowledge to differentiate outreach, or to create segments with different creative strategies to drive more valuable registrations.

Segmentation on Customer Attributes

What characteristics do your highest value customers possess? Our CLV reports give a comprehensive breakdown of the attributes of each of your customers, including their first and last purchased product, advertising channel, location, etc. Utilize this information to refine your audience targeting and attract high-value customers while avoiding those who are less profitable.