DTCs Turn To TikTok For New Customers
Direct to Consumer
Inflation Tempers DTCs’ Lofty Goals And Renews Focus on Profits
What if DTCs could predict today which of their customers will have the highest value in 12 months? What if they could identify the customers that they could potentially lose money on? What if they could avoid acquiring the latter all together? We believe that the evolution of data analytics will feature 3 key attributes: […]
Excerpt from Brian Eberman’s interview with M.R. Rangaswami discussing 3 ways data analytics for DTCs will need to evolve.
Customer Lifetime Value measurement needs an upgrade. Brian Eberman describes how “per customer” CLV forecasting will help DTCs drive profitability.
Cookie based ad targeting and tracking is out its way out. Here are ways DTCs are preparing for the Cookieless future.
Modern Retail discusses the hottest startup category e-commerce: Attribution. But do DTCs think these solutions work or are just a convenient bandaid?
DTCs are facing a number of new market headwinds. Read what the experts say are the top challenges DTCs face in today’s environment.
DTCs are seizing a unique opportunity to enter physical retail and are seeing a number of benefit to this strategy.
Seeing economic uncertainty, DTCs are shifting their strategy from growth mode to profitability. This requires a shift in their measurement strategy.