Brian and Ian discuss how customer centric advertising analytics can improve DTC profitability and identify customers that drive value.
Direct to Consumer
In this blog post, we explore the key ecommerce trends that businesses should be aware of as we enter the new year. From building brand loyalty to leveraging first party data, these trends will have a significant impact on the ecommerce industry in 2023. We’ll delve into each trend in detail, providing insight on how […]
Brian Eberman talks about the importance of an omni-channel approach on the “Marketing Technology Podcast”
DTC Ads Influence Amazon Search and Sales: Zeenk’s “Halo Study” reveals causal relationship between channels
Zeenk “Halo” study shows DTC ads directly impact branded Amazon search and product sales.
Optimizing your campaigns against customer value instead of a CPA is the best way to grow your profits. Read how.
Next on his podcast tour Brian Eberman stops in to join “Subscriptions: Scaled” show with host, Nick Fredrick
Zeenk’s podcast tour on customer centricity and CLV prediction continues! This time Brian Eberman joins “The Optimized Store Owner” podcast.
Podcast: Brian Eberman Joins Gen Furukawa To Discuss How To Predict Customer Value And Use This Data To Optimize Your Marketing Campaigns
Zeenk’s Brian Eberman chats with Gen Furukawa on “Cart Overflow” about predicting LTV and optimizing your marketing campaigns against your best customers.
Podcast: Brian Eberman Discusses iOS’s tracking Impact And Modern Day Analytics For E-commerce
Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.