DTC Advertising Analytics Strategy with Ian Garlic and Brian Eberman
Brian and Ian discuss how customer centric advertising analytics can improve DTC profitability and identify customers that drive value.
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Customer Centricity
Brian Eberman Joins Elias Crum on The Marketing Technology Podcast
Brian Eberman talks about the importance of an omni-channel approach on the “Marketing Technology Podcast”
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Zeenk ‘n Zag: “Predicting Lifetime Value”
New Zeenk ‘n Zag comic on predicting customer lifetime value
Infographics
Optimize Against Customer Value Instead of CPA
Optimizing your campaigns against customer value instead of a CPA is the best way to grow your profits. Read how.
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Podcast: Brian Eberman Joins Host, Nick Fredrick, On “Subscriptions: Scaled”
Next on his podcast tour Brian Eberman stops in to join “Subscriptions: Scaled” show with host, Nick Fredrick
Podcast: Brian Eberman Joins Host Aaron Pearson On “The Optimized Store Owner” Podcast
Zeenk’s podcast tour on customer centricity and CLV prediction continues! This time Brian Eberman joins “The Optimized Store Owner” podcast.
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Podcast: Brian Eberman Joins Gen Furukawa To Discuss How To Predict Customer Value And Use This Data To Optimize Your Marketing Campaigns
Zeenk’s Brian Eberman chats with Gen Furukawa on “Cart Overflow” about predicting LTV and optimizing your marketing campaigns against your best customers.
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“What Exactly Is Customer Centric Analytics?”
Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.