DTC Advertising Analytics Strategy with Ian Garlic and Brian Eberman
Brian and Ian discuss how customer centric advertising analytics can improve DTC profitability and identify customers that drive value.
Brian and Ian discuss how customer centric advertising analytics can improve DTC profitability and identify customers that drive value.
Brian Eberman talks about the importance of an omni-channel approach on the “Marketing Technology Podcast”
New Zeenk ‘n Zag comic on predicting customer lifetime value
Optimizing your campaigns against customer value instead of a CPA is the best way to grow your profits. Read how.
Next on his podcast tour Brian Eberman stops in to join “Subscriptions: Scaled” show with host, Nick Fredrick
Zeenk’s podcast tour on customer centricity and CLV prediction continues! This time Brian Eberman joins “The Optimized Store Owner” podcast.
Zeenk’s Brian Eberman chats with Gen Furukawa on “Cart Overflow” about predicting LTV and optimizing your marketing campaigns against your best customers.
Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.