DTC Advertising Analytics Strategy with Ian Garlic and Brian Eberman
Brian and Ian discuss how customer centric advertising analytics can improve DTC profitability and identify customers that drive value.
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Ad Tracking
Brian Eberman Joins Elias Crum on The Marketing Technology Podcast
Brian Eberman talks about the importance of an omni-channel approach on the “Marketing Technology Podcast”
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DTC Ads Influence Amazon Search and Sales: Zeenk’s “Halo Study” reveals causal relationship between channels
Zeenk “Halo” study shows DTC ads directly impact branded Amazon search and product sales.
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Podcast: Brian Eberman Joins Host, Nick Fredrick, On “Subscriptions: Scaled”
Next on his podcast tour Brian Eberman stops in to join “Subscriptions: Scaled” show with host, Nick Fredrick
Podcast: Brian Eberman Joins Gen Furukawa To Discuss How To Predict Customer Value And Use This Data To Optimize Your Marketing Campaigns
Zeenk’s Brian Eberman chats with Gen Furukawa on “Cart Overflow” about predicting LTV and optimizing your marketing campaigns against your best customers.
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Podcast: Brian Eberman Discusses Modern Day Data Analytics For E-commerce With Jon Tromans
Podcast: Brian Eberman Discusses iOS’s tracking Impact And Modern Day Analytics For E-commerce
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“What Exactly Is Customer Centric Analytics?”
Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.
3 Ways Data Analytics For DTCs Will Evolve
Excerpt from Brian Eberman’s interview with M.R. Rangaswami discussing 3 ways data analytics for DTCs will need to evolve.
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DTCs: Effective Alternatives To 3rd Party Cookies
Cookie based ad targeting and tracking is out its way out. Here are ways DTCs are preparing for the Cookieless future.
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