DTC Advertising Analytics Strategy with Ian Garlic and Brian Eberman
Brian and Ian discuss how customer centric advertising analytics can improve DTC profitability and identify customers that drive value.
Brian and Ian discuss how customer centric advertising analytics can improve DTC profitability and identify customers that drive value.
Brian Eberman talks about the importance of an omni-channel approach on the “Marketing Technology Podcast”
Zeenk “Halo” study shows DTC ads directly impact branded Amazon search and product sales.
Next on his podcast tour Brian Eberman stops in to join “Subscriptions: Scaled” show with host, Nick Fredrick
Zeenk’s Brian Eberman chats with Gen Furukawa on “Cart Overflow” about predicting LTV and optimizing your marketing campaigns against your best customers.
Podcast: Brian Eberman Discusses iOS’s tracking Impact And Modern Day Analytics For E-commerce
Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.
Excerpt from Brian Eberman’s interview with M.R. Rangaswami discussing 3 ways data analytics for DTCs will need to evolve.
Cookie based ad targeting and tracking is out its way out. Here are ways DTCs are preparing for the Cookieless future.