Podcast: Brian Eberman Discusses iOS’s tracking Impact And Modern Day Analytics For E-commerce
Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.
DTCs Turn To TikTok For New Customers
Excerpt from Brian Eberman’s interview with M.R. Rangaswami discussing 3 ways data analytics for DTCs will need to evolve.
Cookie based ad targeting and tracking is out its way out. Here are ways DTCs are preparing for the Cookieless future.
Modern Retail discusses the hottest startup category e-commerce: Attribution. But do DTCs think these solutions work or are just a convenient bandaid?