Podcast: Brian Eberman Discusses Modern Day Data Analytics For E-commerce With Jon Tromans
Podcast: Brian Eberman Discusses iOS’s tracking Impact And Modern Day Analytics For E-commerce
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“What Exactly Is Customer Centric Analytics?”
Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.
3 Ways Data Analytics For DTCs Will Evolve
Excerpt from Brian Eberman’s interview with M.R. Rangaswami discussing 3 ways data analytics for DTCs will need to evolve.
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DTCs: Effective Alternatives To 3rd Party Cookies
Cookie based ad targeting and tracking is out its way out. Here are ways DTCs are preparing for the Cookieless future.
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New Attribution Startups Rush To Solve DTCs’ Tracking Woes, But Do They Work?
Modern Retail discusses the hottest startup category e-commerce: Attribution. But do DTCs think these solutions work or are just a convenient bandaid?
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