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Author: Brian Eberman

“What Exactly Is Customer Centric Analytics?”

Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.

Predicting If Your Customers Will Make You Money, Or Lose Your Money

What if DTCs could predict today which of their customers will have the highest value in 12 months? What if they could identify the customers that they could potentially lose money on? What if they could avoid acquiring the latter all together? We believe that the evolution of data analytics will feature 3 key attributes: […]


Time for DTCs to Get Serious About CLV

Customer Lifetime Value measurement needs an upgrade. Brian Eberman describes how “per customer” CLV forecasting will help DTCs drive profitability.


Why DTCs Are Getting Physical

DTCs are seizing a unique opportunity to enter physical retail and are seeing a number of benefit to this strategy.