Brian and Ian discuss how customer centric advertising analytics can improve DTC profitability and identify customers that drive value.
Author: Brian Eberman
Optimizing your campaigns against customer value instead of a CPA is the best way to grow your profits. Read how.
Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.
What if DTCs could predict today which of their customers will have the highest value in 12 months? What if they could identify the customers that they could potentially lose money on? What if they could avoid acquiring the latter all together? We believe that the evolution of data analytics will feature 3 key attributes: […]
Customer Lifetime Value measurement needs an upgrade. Brian Eberman describes how “per customer” CLV forecasting will help DTCs drive profitability.
Cookie based ad targeting and tracking is out its way out. Here are ways DTCs are preparing for the Cookieless future.
DTCs are facing a number of new market headwinds. Read what the experts say are the top challenges DTCs face in today’s environment.
DTCs are seizing a unique opportunity to enter physical retail and are seeing a number of benefit to this strategy.
Seeing economic uncertainty, DTCs are shifting their strategy from growth mode to profitability. This requires a shift in their measurement strategy.